In January, I had the good fortune to have one of my do-it-yourself publicity columns run in a nationally syndicated newspaper column called the Small Business Professor via the Scripps Howard News Service. Today, I received a “Google Alert” that this same column ran as the top story in the Alumni Connect newsletter for Binghamton University. Bruce Freeman, the small business professor himself, has been named the featured speaker at this university's homecoming event about the entrepreneurial mind, and this column served as a vehicle to announce that good news. That is good for him — and good for me. Now, small business owners in upstate New York can benefit from my tips, and I stand to earn new fans in the process.

Today I also was alerted that my “Don't ignore your hometown media” column was picked up by a blog called local deals mall. This two examples offer proof positive that one good thing leads to another, thanks to the power of good content and cyberspace. If you haven't yet started submitting your quality content to the free online article directories, please do. Start with and take this tactic out for a spin. You'll be glad that you did.

Right now, many business owners are trying to figure out the best ways to deploy their marketing dollars — especially given all the gyrations in the economy. The good thing about publicity is that it brings your message far and wide. Best of all, when you deploy this tactic on a do-it-yourself basis, you make it work without breaking the bank. Right now, that is very good news.

Speaking of great content that doesn't break the bank, I gave an engaging presentation at the Bellevue Chamber of Commerce Women in Business Forum on 3-26 about why and how to earn a reputation as an expert in your field and earned rave reviews. I've decided to offer both the audio file and the written transcript for a screaming deal of just $7.

In 30 minutes, you will learn:

  • 15 powerful ways to earn a reputation as the go-to person in your field, complete with plenty of engaging, entertaining, and inspiring anecdotes to propel you forward in your own DIY publicity efforts.
  • 8 publicity lessons to be learned from American Idol
  • A whole host of fabulous resources and professional contacts you can deploy to support your DIY publicity success. That list alone is well worth the lucky $7 you pay to enjoy this information at your 24/7 convenience.

The reason I am offering the audio file AND the written transcript of the talk for just $7 is that I am celebrating the 7th anniversary of my business until March 31 and want to keep the joy flowing. Also, through the joys of technology, my digital recorder captured 30 minutes of this brand new talk — and cut off the last five minutes. The last few minutes offered the call to action, so the good news for you is that you get a great audio file without a sales pitch. This file will remain at the $7 price indefinitely. You can learn more about Audio Presentation #5 and buy it here.

toolkit book graphicFinally, the Authentic Visibility Anniversary Sale comes to a close at midnight tomorrow, March 31. You can still purchase the e-Toolkit for just $77 or the tips booklets that offer 147 powerful ways to profit from free publicity for just $7. Both purchases come with lots of extra bonuses that offer extra value for the price. Read more about it and act now so you can benefit from a powerful bundle of information that has the juice to propel your business forward through the power of local publicity.

vol1 and vol2 coversAnd, if you've been looking for the perfect client appreciation gift or high value item to share at your next trade show or professional group meeting, buy the Authentic Visibility booklets by the bundle. I received orders for 1,150 booklets this month so far from groups that intend to do exactly that. I would love to invite more quantity purchases. If this is of interest to you, you can learn more at this link. No one among your clients or your audience members will be disappointed to receive these high value booklets that offer so much relevant, useful, and actionable information to support their success, and you will look like a winner for sharing them. You can apply your logo stickers to the front cover so everyone will know you are the source of the great gift. And, for large quantity orders, we can design booklet covers that look like your brand and include all your brand promises and special offers within the inside front pages. How cool is that? Think about it and get in touch at or 425-641-5214 if you'd like to get into action on this high value, affordable, and much appreciated business building idea.