On Thursday, September 10, Leslie Phinney — co-founder of Phinney Bischoff Design House — requested a phone meeting to explore how to make the most of her branding/design firm's involvement with the September 12 launch of The Shops at The Bravern.

For those of you who live outside of the Puget Sound region, this is shopping destination in downtown Bellevue, WA that is the home of the first Neiman Marcus Department Store in the region and home to a number of luxury and quality Northwest brands.

Just yesterday, Phinney's article entitled “Conveying Brave Expectations” ran in the commercial real estate quarterly for the Puget Sound Business Journal.   The article highlights some of the considerations owners of commercial property must consider in order to attract perfect tenants in the best and worst of times.

Eight days from initial conversation to quality result. That is just how fast media placements can happen, if you keep attention focused on framing your news in the context of why it is timely, newsworthy, relevant, interesting, and local.