Publici-Tea™ graduate and award-winning business owner Rachael Costner graced the cover of the Jan/Feb 2009 edition of South Sound Woman Magazine. This is a magazine dedicated to informing, empowering, and connecting women. Rachael, a practitioner of purposeful networking over many years of successful business ownership and community contributions, represents much of what the magazine is all about.
With such a fabulous photo of Rachael on the cover, this particular issue of the magazine now serves as a high impact trade show booth giveaway and a new element of her marketing collateral package.
Just one quick read of this article — which includes five pages with color photographs — and anyone serious about doing business in the South Sound or beyond is quite a few steps closer to “getting to yes” and doing business with Rachael and her Women's Resource Directory, participating in her signature Tacoma-based networking event Jazzy June, and doing business with her advertising agency Sands Costner.
Rachael told me the steps she took to earn this magazine's attention. Learn from her example so you can earn similar coverage for your own winning ways.
Rachael explains, “The steps to connecting are building on relationships and becoming the best resource you can be to others without expecting anything in return. Through my own networking and giving, I would partner with the publisher of this publication so we could support each other in business. In 2008, I was honored to receive the Small Business Administration (SBA) Women in Business Champion Award for Washington, Oregon, Idaho and Alaska. I sent my first press release to the publisher. A conversation followed about kicking off 2009 with my story. What a way to recap the success of 2008.”
By the way, the hard cost to purchase five pages of editorial coverage in a glossy magazine is not insignificant. Rachael's cost to earn this editorial coverage was a wise investment of time authentically connecting to build a relationship and additional time sharing her story and sitting for gorgeous photos. I'd say the return on her investment is well beyond measure.
Free publicity opportunities abound for those willing to roll up their sleeves, connect with the right people in the media, prepare and share their stories with the right media outlets, and enjoy the abundant rewards that accompany being seen, heard, and celebrated. Success stories like Rachael's are unfolding every day. If you want to be among them, keep reading this blog for tips, resources, ideas, and inspiration. And, when the timing is right, register for the Publici-Tea™ Workshop. The next session is May 15, 2009 from 12:30 – 5 p.m. at The Village Bellevue. Seats are selling fast, and just five remain. Claim yours today.