American IdolLast year, I wrote a fun column for the Puget Sound Business Journal that offered media relations lessons we can learn from American Idol.  Now that Season Eight of this popular talent contest is in full swing, millions of viewers are still tuning in for the drama, the intrigue, and the guilty pleasure.  Chances are good that even more useful lessons will continue to emerge as the season unfolds.

Here are two lessons that immediately come to mind, based on last night’s broadcast.  When you get your moment to shine in the spotlight, choose your songs carefully.  There is only one Sting and only one Michael Jackson.  Find your own authentic voice to stand out in a winning way.  And, by all means, don’t wink at the camera.   For more commentary from the American Idol site, click here.