Let’s face it: much of online marketing has lost its magic.
Hype replaced heart. Funnels replaced friendships.
Somewhere along the yellow brick road, people forgot that business can be sacred and fun.
I know because I’ve been there.
I’ve fallen for the formulas, believed the promises, and watched the sparkle fade — until I remembered where real magic comes from.
Spoiler alert: authentic magic doesn’t require manipulation.
It requires mastery, meaning, and a little mischief.
Here are 7 truths to rekindle your spark and that brought my broom and joy back to life.
- Self-Trust Over Guru Worship
No Wizard behind the curtain can give you what’s already within you.
Click your own ruby slippers. Confidence isn’t purchased; it’s remembered.
You don’t need a cape to claim your courage. You need clarity.
- Genuine Collaboration Over Transactional Promotion
True allies don’t just trade lists. They trade belief.
Let’s build alliances fueled by purpose, not payouts.
Magic multiplies when values align and integrity leads the way.
- Aligned Visibility Over Constant Exposure
You don’t need to be everywhere. You need to be visible where it matters.
When your message matches your mission, your light finds its people.
Visibility without alignment is just noise with better lighting.
- Integration Over Information Overload
Owning 10 courses won’t change your life. Applying one thing that matters will.
Less hoarding. More embodiment. That’s the real alchemy.
Implementation is where insight turns into income.
- Authentic Confidence Over Narcissism
Confidence invites connection. Ego demands applause.
Real leaders make the spotlight warmer for everyone standing in it.
True power whispers. It doesn’t need to shout.
- Integrity Over Income Bragging
Abundance isn’t about commas. It’s about character.
Pay your people and partners. Honor your word. Keep your magic clean.
The Universe takes attendance when integrity walks in the room.
- Purpose Over Performance
When you market from soul, not scarcity, the right clients appear, not because of your funnel, but because they feel your truth.
You can’t fake frequency. People feel who you really are.
Be Your Own Wizard isn’t about rejecting marketing; it’s about reclaiming it as an act of service.
Less noise. More nuance.
Less manipulation. More meaning.
Less chasing. More choosing.
Grab your broom, polish your purpose, and fly your own route to success without permission, without pretense, and without losing your sparkle.
>> What truth in your business could use a little honest-to-goodness magic right now?
Send me a reply at nancy@nancyjuetten.com.
Nancy Juetten
P.S. Be the opposite of everything that rubs you the wrong way. That’s my answer to just about everything.
P.P.S. Need a tool to figure out what matters most to you? Tap here for one of my most popular free reports.
