I've been out of touch for a few days because I attended the eWomenNetwork International Conference & Business Expo 2008 in Dallas, Texas with about 3,000 other women business owners and a few men besides.
Robyn Spizman, nationally recognized television personality, lecturer and author of dozens of how-to books, was among the top notch speakers at the event, and she offered a sound bite worth repeating. She said if you break down the word “media” into two parts, the first is “me” and the second is “do it again.” Her point was that consistency is key when sharing your story with the media. Keep at it, and great results will flow. She also made clear the importance of showcasing your WOW, just in time to bring attention to her own latest WOW — the book entitled “Where is Your WOW?”
Spizman says that WOW is that indefinable “something” that makes you really stand out. WOW happens when you and your business, ideas, and abilities exist in that very small zone called distinctive. You do something that's so fresh, innovative, and impressive that you are memorable. And you make it look effortless.
She offered at least three ways to showcase your WOW.
1) Always ask, “How can I help you?”
2) Be the first to say “hello.”
3) It's better to be interested versus interesting. Spizman credited this tip to Pat Burns.
Those are great tips. I can't wait to read the book for even more great ideas.
What is your WOW? And, how are you sharing your story with the world?
I'll share more highlights from the eWomenNetwork International Conference & Business Expo 2008 in the days to come. Stay tuned.
