Sassy Soundbites and Audio Highlights from the Marketing with a Book and a Speech Summit

Feb 4, 2013

It was a full house at the Marketing with a Book and a  Speech Summit in Seattle in Saturday.  We laughed and learned from the likes of Henry DeVries, Bill Stainton,Mark LeBlanc … and yours truly.   Wish you all could have been in room, and reading this blog post is the next best thing to being there.

They Laughed and Cried and Couldn’t Put it Down:

  • Dorthoy Wilhelm: “Dear Nancy and Bill, I just want to thank you two for doing the Northwest proud with your presentations yesterday at the Book and A Speech Summit.  There was so much valuable, usable information, and I think the fact that you could offer material so valuable to experienced speakers and writers, and beginners, leaving out no one in between was nothing short of incredible. It was as if I heard the last pieces I needed to put my new plan together.  Of course, Mark and Henry are wonderful – but you’re our very own!  Thanks again.”
  • Jennifer Malocha: ” TREMENDOUS!!!!”
  • Anna Goldworthy:  “Once again, Nancy has knocked it out of the park by hosting the Marketing with a Book and a Speech Summit at Verity Credit Union in Seattle. The presenters were top notch, inspiring, and held nothing back. The Summit wildly exceeded our expectations. Thanks to Mark LeBlanc, Henry DeVries, Bill Stainton, and the incomparable Nancy Juetten! The overriding philosophy of ‘write the darn book!’ has put Nina and I on track to publish our book in 90 days!”
  • Tammy Lyon Westergaard: “My head is full of incredible info from the Marketing with a Book and Speech Summit today organized by the fabulous Nancy Juetten. I think I’ll just go ahead and outline my book now… 🙂

Sassy Soundbites from the Speakers to Propel Serious Authors and Speakers Forward:

  • On writing a ‘warm up’ book for seniors:  “You can write a small book with big type.”  — Mark LeBlanc
  • Give your audience everything, trust that the rest will work itself out.” — Mark LeBlanc
  • “Don’t fall in love with your potential.  Take action.”  — Mark LeBlanc
  • “Stay in the game and hurry up.”  Mark LeBlanc
  • “Ask yourself this question.  What is my primary speaking topic for a defined period of time?” — Mark LeBlanc
  • “When setting fees for keynotes and speaking, consider your fee range based on a variety of variables — length of program, geography, type of organization, number of people in the audience, the number of programs to be offered for the event (keynote, breakout session, etc.), and factors such as whether the organization will purchase books in quantity and how the organization prefers expenses to be handled.”  — Mark LeBlanc
  • “Would you be open to a conversation?” is a great way to open the doors to new business.”  — Henry DeVries
  • On project scope creep:   “Yes, we can do that.  And there is a cost associated with that.”  — Henry DeVries
  • Before inviting questions and answers from the audience, say this:  “I’ve got one more story, but before I share it, what questions do you have for me?”  — Bill Stainton, on making sure every talk ends on a high note.
  • “Practice the art of the pause when delivering humor.   And when you start to bomb, slow down!” — Bill Stainton

From me, Nancy Juetten:

  • “People don’t want to by your program, they want to buy your results.”
  • “To attract clients, focus on the who, how and wow.”
  • “What can you offer that eases a pain for your audience that they need, want and will pay to get?”
  • Of course there was a very sassy soundbite having something to do with what happens when you sleep with a publicist, but you would have had to be there to get the joke.  And it just about brought the house down.  (I wrote a press release for my husband Steve Juetten about Smart Money Rules from a Bellevue Fee Only Financial Planner, inspired by Downton Abbey that earned some very compelling results …)
  • If you want to LISTEN TO my 30 minute talk, you can.  Here is the MP3 audio file.
  • Here are more tips from yours truly around building your platform now so when your book, speech, either or both are ready, there is a ready audience of fans, followers and advocates standing by to invest wisely in what you have to offer.

A good time was had by all, and I can’t wait to see what happens when everyone takes action on what LeBlanc calls the “will do” list in the next 30, 60 and 90 days.    What is on YOUR list?  Share, and let’s keep you accountable for your results!