Seattle Chocolate Company CEO Jean Thompson with Seattle Sounders Bars
Seattle Chocolate Company Owner and CEO Jean Thompson looks fabulous wrapped in a Seattle Sounders scarf as she shows off her company’s new chocolate bars that highlight a new licencing agreement with the hottest soccer team on Earth in this front page business story in the Puget Sound Business Journal. The photo was taken by Stephen Brashear.
This newspaper has an ongoing series called “Counter Currents” that shines a light on companies that are doing well despite the challenging economic circumstances. Thompson saw opportunity to bring custom label chocolate bars to the fans of the Seattle Sounders and acted upon her inspiration, resulting in a big splash among soccer fans in the stadium and this weekly business journal that reaches thousands of business decision makers every week. An even bolder marketplace impact will result as distribution for these delicious, fabulously packaged bars extends beyond Qwest Field.
DIY Publicity Tip: Is your business doing well, despite the demands of the current economy? What actions have you taken to bring about these results? And what lessons have you learned from which others can profit? Put your story together for the business journal reporter in your trading area and see what media magic you can manifest for your delicious news.
