What a treat to chat with Michelle Tennant, one of the co-founders of Wasabi Publicity, about common media relations mis-steps and other nitty gritty tactics and details to support the quest for free publicity. She and I connected on Halloween night and talked about a lot of direct-from-the-media-trenches tricks and tips from which anyone serious about earning her own free publicity can benefit. Tune in at www.publicityresults.com, and visit the PR Shop on the left hand side of the navigation to listen. No charge. That’s a treat, too!