When you have a good story to share, ask yourself if the clubs to which you belong or the alumni association where you attended school would be interested.  Then, make your pitch.

In my case, I am a member of The Bellevue Club, which publishes its own glossy magazine for members.  I am also a graduate of California State University Northridge, where I worked in the office of career planning services to earn money to pay my tuition.

I got in touch to make my pitch to both organizations, and both said YES to telling my story.  Better yet, the university is evaluating a review copy of Bye-Bye Boring Bio as a book to place on the career library shelves at the office where I once worked.  I can't wait to find out what happens on that score.

Here is the link to the November issue of Reflections Magazine, which features a wonderful story about my company and how it serves small business owners with their storytelling.    To be honest, this is one of the best stories that has been written to date about what I do.   I couldn't be more pleased.

Now, I'll make sure to make color copies of this story to share at my speaking engagements, include in press kits I send to the media, and consider others ways to leverage this favorable storytelling to extend the reach of my message so I can invite new opportunities to be of service.   I may even put this article in a frame and hang it in my office.  That is just how happy I am with this story.

Remember, press coverage is only as valuable as how you leverage it to make a bigger impact.  Leverage is always the key, along with getting into action in the first place to seek the coverage that can be so influential in carrying your message far and wide.