The Seattle Post Intelligencer runs a regular photo feature on the front page of the business section called Small Business Scene. It highlights the small businesses that shape the city served by the newspaper. If you know a small business worthy of a visit by the newspaper, you can make your pitch at firstname.lastname@example.org. Here's the story from today's paper.
The headline reads, “Repair work gives stained glass company a break in tough times.” The photo from today's story is at left.
If you are a small business in Seattle — and I know there are a lot of you reading this blog post — why not check out the archives for the last few weeks to read the kinds of stories that show up here and make your pitch about why your story is worthy of feature consideration?
For the last several weeks, I've noticed that this feature has taken the shape of a large “below the fold” photo accompanied by a brief story, along with a sidebar with the featured company's name, address, store hours, website, and phone number.
If you have a business that has a fun holiday angle to share, now would be a great time to make that pitch. Do-it-yourself publicity success could be yours just in time for holiday shopping if you just get into action. Good luck.