You could say my husband of almost 27 years — Certified Financial Planner Steve Juetten — is my best and most appreciative client.
And since we live together, parent together, and run two businesses across the hall from one another in our home, we talk business and evaluate results quite a bit.
On August 29, Steve got inspired to issue a press release to bring attention to the importance of getting estate planning documents in order based on reading about the estate planning challenges of music legend James Brown. And he took action to get the news out.
So what actually happened for him over the last week or so as a direct result of the press release?
== When you do an internet search for “James Brown, Estate plan tips” Steve Juetten’s prREACH video comes up #1 in the search. Here is a screen capture from yesterday, and Steve’s press release comes up #1, just below the paid advertisement for Laird Norton.
== Steve’s Google Analytics reveal that his website has welcomed 50% more traffic than normal since the release was issued on Aug. 29, 2014.
== Steve reports that the number of opt ins to download his Smart Money Rules gift booklet are up by ten times.
== Steve showcased the video in his recent ezine to his financial planning clients and welcomed a number of compliments by return email. He created real engagement!
== Client said things like, “how amusing,” “I didn’t know that and am glad to know now,” and “Steve, I need to check my estate documents. Let’s schedule an appointment.”
== Financial planning can be a rather dry subject matter, so being recognized as amusing and funny and insightful is a good thing in Steve’s line of work and also quite refreshing.
== Steve has showcased the video clip on his LinkedIn to add a “cool quotient” to his profile.
== I have showcased the video clip in a solo email and several blog posts to my own tribe, too.
== This is one of the benefits of being married to me and having a relevant success story to share that can serve and educate my community about actions that deliver results. This kind of championship is also a benefit of being among my Jumpstart clients that I speak about from stages, teleseminars, and webinars.
Steve’s business is very demanding and he doesn’t have a lot of time to do marketing. And, he is so happy with his results that he can’t wait to do another press release next month.
So, I hope these very specific, terrific results for Steve inspire you about getting your story out to the world in a bigger way.
If you want to learn even more about how to use press releases to build big buzz for your business, join me today for a content-rich webinar I'll be sharing via the Business Mastery Series for Direct Pay. Here is a link to claim your place. It's high value and free!