In the world of publicity, timing is everything.   That is why March 17 was the day to announce a new personal budgeting application for iPad to the world.   You'd have to be living under a rock not to know that the iPad 2 is the shiny bright object of the moment, and that opened the door for my client Dennis Williams to “piggypack” on that news to bring his own new release into the spotlight.

With a little help from Dan Janal's Guaranteed Press Release distribution service, Dennis' news about CashMap is showing up at CNBC.com and Consumer Electronics Daily, among scores and scores of additional and relevant media outlets.  You can even take this new personal budgeting application for a spin for free.   For those for whom green is in short supply, this is cause for celebration.  Read the press release for all the details.