Spring break came at a good time. I took a few days to unplug and focus my attention on my family. It was wonderful to enjoy unstructured time to take in the tulips in Skagit County with my son Kyle and husband Steve, watch some great movies, and tend to the garden. I really should do this more often because the new business and speaking opportunities just flowed in while I was away.
Three radio interviews including NPR, two speaking engagement invitations, four Extreme Bio Makeover appointments, four Bye-Bye Boring Bio Action Guide purchases from my own backyard and from as far beyond as Jerusalem, one article invitation to contribute to a perfect trade journal for my expertise, and THREE serious inquiries for retainer/project work all came in while I was on vacation.
All this tenacious, consistent, and passionate effort to build my brand and expertise among audiences near and far is paying off in exactly the ways that I intended when I started this journey to earn expert status about four years ago.
I mention this because I wonder from time to time if all the effort I put forth to build the buzz about my expertise is paying off.
It takes a lot of effort to sustain a quality ezine, post regularly to the blog, scan media queries for perfect placement opportunities for myself and others, engage with my social networks, connect with people in person, contribute to teleseminars and “live” workshops, submit articles to online media avenues and business journals, and engage in joint venture arrangements with quality partners. These activities are in addition to serving clients who have high expectations for exceptional service and results through the fee-for-service publicity and messaging work I contribute to support their success.
Having stayed consistent with these activities for the better part of four years, I can tell you that patience and tenacity do ultimately pay off.
And they will pay off for you, too. Those activities to which you apply your passion, time, quality effort, and talent consistently over time do deliver remarkable results. And anything you try just one time and abandon will never deliver the goods.
Either you are in it for the long run, or you aren’t. And if you are in it for the long run, you know that investing an hour a day at least in building your professional reputation is crucial, essential, and well worth the effort.
Can you outsource this work to someone else? Sure. The rub is that it takes a fair amount of time and effort do to this work, and the investment required with outsourced talent may be difficult to immediately capture at your bottom line.
That is why I am a huge proponent of learning the essential skills you need so you can have control over attracting your own media and revenue generation opportunities on a DIY basis. In what the Wall Street Journal calls today’s “age of going solo,” this just makes good business sense.
Do you invest at least an hour a day in building your professional brand and reputation by sharing your expertise and message on a one-to-many basis? Are you consistent in your efforts? And, are you at the point at which you know you need a guide to show you the way?
If you answered “YES” to that last question, here is today’s call for action. Send me an email at nancy@nsjmktg.com asking to receive your application to enroll in the May 14 Publici-Tea™ All Day Private Retreat. During a delicious day together with just five special, publicity-seeking guests, I’ll show you the way and then some.
This retreat isn’t for the faint of heart. You have to come prepared to work and invest some of your hard-earned money, time and talent into the process. But I can tell you the effort is well worth it. I want you to have what I am having, and action is always the key. Send me your application request at nancy@nsjmktg.com. Applications are due April 30 for the May 14 retreat.
Looking forward to hearing from you.
