One of the things I do every four months is “take the temperature” about how my influence is growing through the various ways I engage to share my message.
Ideally, your influence is growing, right along with your business results as you take quality actions every day to build your own expert status and build the buzz about the value you bring to the marketplace.
Use this checklist as a starting point to help you evaluate how well your influence is growing through your actions for the first four months of 2010. If you have not done this before, consider today the day to take a reading so when you revisit your figures at the end of August, you can observe meaningful progress, based on your quality and consistent efforts to grow your influence every day.
- Number of Unique Blog Visits Per Month (Google Analytics can tell you what you need to know)
- Number of Ezine Subscribers
- Number of Followers on Twitter
- Number of Facebook Fans on Your Business Page
- Number of Guests Served through Your Workshops
- Number of Clients Served by Your Products or Services
- Number of Speaking Engagements
- Number of Audience Members Influenced by Your Speaking Engagements
- Number of Radio Interviews, Podcasts, and Webinars
- The Names of the “Rock Star” Co-Collaborators Who Shared the Microphone with You
- Number of Audience Members Influenced by Your Audio Messages (www.freeconferencecall.com call tell you a lot about your teleseminar audiences)
- Number of Online Articles Submitted
- Number of Online Article Reads (www.ezinearticles.com provides free reports along these lines)
- Number of Bylined Articles Published in Traditional and Targeted Media
- Number of Media Mentions Earned
- The Names of the Media Outlets that Carried Your Message, to Make Updating Your Bio a Breeze
- Number of Networking Events You’ve Attended or Memberships Nurtured
- Important New Relationships and Business Progress Noted as a Direct Result of Networking Events or Memberships
- Your Ranking on Google for the Keywords You Want to Own
- The Number and Quality of Outstanding Client Testimonials You’ve Collected
- Revenue Growth
- Other Metrics that Matter to Your Business
If you’ve been watching these results over a period of time, you are in good position to evaluate what you should stop, start, and keep doing as you move ahead. We all get the same 24 hours in a day, so move wisely in winning directions, based on real data. And, when things unfold in a winning way, give yourself a pat on the back for a job well done.
Authentic Visibility Truism for the Day: If you do nothing, nothing happens. When you act specifically to grow your influence every day, you do. Given the choice between one or the other, the decision about what to do next seems pretty darn clear to me. How about you?
