I told a story at yesterday’s Publici-Tea™ Express Workshop about teaching penguins to fly. The idea behind the story is that it is possible under three conditions:
1) The penguins must believe they can fly.
2) The penguins must learn essential skills so they can fly.
3) The penguins must practice what they learn.
This story reinforces much of what I believe about DIY publicity and social media. You have to believe you can do it, learn new skills, and get into action to enjoy the abundant rewards that await.
Just for fun, I did a Google search for “flying penguins” which was rewarded with some pretty amusing photos. Flying Penguins Documentary Prank on BBC is one that made me grin.
The Flying Penguins Documentary hosted by Terry Jones, was a brilliant and well produced April Fools Day prank by the BBC to promote the BBC iPlayer. I hope you enjoy it and share it with others.
Authentic Visibility Question of the Day: What new DIY publicity or social media actions will you take this coming week to bring your story to greater awareness so you and your story can take flight? Please share.
