If you were among the 400 or so women business owners in attendance at the Make Mine a Million $ Business event in Seattle earlier this month, good for you. You are thinking big and lending support to others who are in the same boat.
A highlight of attending the event was hearing Simon Sinek speak about a concept he called ‘The Golden Circle.’ The Golden Circle is an amazingly simple, yet profound way of defining who you are and how you contribute. Simon says most people start with the ‘what.’ Then, they launch into the ‘how.’ They conclude by talking about the ‘why.’
Simon says that by gaining clarity and articulating the ‘why’ that inspires your business, amazing things happen. Rather than try to explain it and steal Simon’s amazing thunder, I urge you to visit his site and be inspired to doing business in an entirely new way. And, if you or your organization ever require an engaging speaker with big, actionable ideas to share to inspire your business to heightened levels of success, Simon Sinek is one to consider without hesitation.
As for the ‘why’ behind my business, here it is. I am on a mission to empower and inspire business owners everywhere with useful tips, resources, tools, and contacts so they get into immediate action to get seen, heard, and celebrated in their own backyards … and beyond through the power of do-it-yourself publicity.
Everyday I receive ‘thank you’ notes from business owners who apply the tips, resources, tools, and ideas I share to their buzz building advantage. I know the ‘why’ that inspires my business is powerful, inviting, and much needed among those hungry for effective, affordable ways to differentiate and stand apart in today’s demanding marketplace.
That ‘why’ is so much bigger than the free publicity. It’s about empowering others to help themselves so they are never hungry for publicity again or beholden to high priced PR agencies that stop short of helping them help themselves. Join me in the DIY publicity movement, and let’s see what magic we can manifest in the marketplace under our own power. If ever there was a time to jump on this bandwagon, it is now. Come on in. The water is fine. Great rewards are waiting.
By the way, have you signed up for the Authentic Visibility ezine yet? Please do. The sign-up form is on the right hand side of this page. When you sign up, you’ll receive by immediate digital download 12 sassy newspaper columns to empower your DIY publicity success. You know you need some good summer reading material, so let this be the start of your DIY publicity education today. And, of course, I invite you to subscribe to the RSS feed so you never miss a Mainstreet Media Savvy blog post. The sign up is a the far lower right corner of the blog. Sign up today.
It is sunny and beautiful in Seattle today. I hope you are enjoying equally magnificent weather from wherever you are in the nation or the world. Get out there and enjoy this fabulous day!
