Doesn’t this book title grab your attention? It sure captured mine. It turns out that one of my 
PR colleagues Christine Louise Hohlbaum wrote the book. You can take a sneak-peek of the book at this link.
I asked her if she was doing blog interviews, and she said “YES” and sent me conveniently to her online press room with one convenient click to read the press release and her main talking points. No big attachments. No multiple attachements. No long messages embedded in a cumbersome email. Just one convenient click to tell me — and YOU — more about this timely book and why the messages within it matter, now more than ever.
My hat is off to Christine for making it easy for the media and others to learn all about her book, see her on video, hear her audio tips, and more by having a well-prepared online press kit.
Do you have an online press room like this to make it easy for reporters and others to tell your story? I do, and I’ve been following Christine’s lead by updating my own online press kit with video, interview questions, and more. This is sure making it easy for me to respond to podcast and radio interview requests with ease.
If you are serious about making it easy for you and the media to tell your story, having an online press kit is a great way to start. Check out PressKit247 for a great solution I am proud to recommend.
And, if you are ready to embrace the power of slow, buy Christine’s book and spread the word to others who can benefit from her useful tips and strategies.
