Midori Yoshikawa is an award-winning interior designer who is serious about getting known. Just the other day, while attending a lunch event, she found herself seated next to Paul Casey, the host of the Small Business Innovators radio show that airs on Alternative Talk Radio. During the course of the event, the two of them got to talking, and Midori asked for the opportunity to contribute to his show. The end result is that Midori will be interviewed on April 13 during the 3:00 p.m. and 6:30 p.m. hours. She asked. She got. It's a beautiful thing.
Anna Choi of Inside Out Investing and I connected briefly at the recent meeting of eWomenNetwork, and I mentioned that the Puget Sound Business Journal was planning a banking/investment/finance special section for April 25. I asked her if she had some compelling ideas that could add value to that special section as a means of bringing her values-based investment philosophies to an audience of business decision makers.
Over the course of a couple of emails, I invited her to review the “How to Pitch an Article the Media Can't Resist” special report she received in her Authentic Visibility Publicity Toolkit to refresh her memory about how to write a good article pitch. (This report is also available on an a la carte basis for just $10 and offers my proven approach to earning the “yes” to article pitches.) She did that and emailed a compelling pitch to Steve Goldsmith, the special sections editor. The result? She has been asked to write a contributed article based on her most compelling pitch.
The lesson here is that if you ask for what you want, you just might get what you ask for. This begs the question: What kind of local publicity do you want, and are you ready to ask for it? Great rewards are waiting. Just ask DIY Publicists Midori and Anna. This they know for sure.