I am happy to report that winning editorial coverage for the Vern Yip/Seattle Design Center Eye on Design 2009 event continues to roll in AFTER the event. Here is the latest story by Yoon Park in ColorsNW magazine.
Seattle Design Center invested meaningfully in paid advertising to bring attention to Eye on Design 2009. The modest investment in my publicity services has delivered prominent, compelling, accurate, and favorable coverage leading up to and following the event for a fraction of the price of paid advertising. And the story links to all the great coverage will reside online indefinitely. I love a good media mix as much as the next marketer, but you sure can’t beat the bang for the buck that publicity provides.
Speaking of which, are you interested in learning how to use free publicity to drive buzz for your business? The next Publici-Tea™ Workshop in Bellevue takes place on May 15. Four seats are still open at the table. Shall we set one aside for you? Read more and register at this link.
