If you were a forensic accountant, how would you tell your story so the right decision makers would listen? John and Mary Hutson took the Bye-Bye Boring Bio Action Guide for a spin, and it guided them to write what I think is a GREAT bio that includes stunning results, succinct stories, sassy sound bites, and social information to help their ideal customers connect.
John Hutson, Director of Forensic Accounting, Hutson Resource Group
John Hutson describes the difference between gambling at a casino and dealing with your insurance company after a business interruption loss in a succinct and compelling way. When the casino loses a bet, there is no negotiation about whether or not they should have to pay up. The glib comment stems from the fact that many businesses experience an interruption only once in the lifetime of a business. The process of submitting a complex business interruption insurance claim can be daunting, frustrating, and deeply emotional for the people involved.
John helps risk managers, corporate officers, and business owners navigate the often-murky process in a way that allows his clients to focus on their businesses so that they can survive and thrive once again. In addition to peace of mind, his clients experience — on average — a 500% return-on-investment for fees paid for John’s services.
One of the most meaningful ways he helps his clients is by showing up and showering clients with the support they need when making a settlement decision. This is a level of attention that many professional services firms simply can’t match. John once flew to London for a client meeting. His portion of the meeting lasted only 10 minutes. At the end of that 10 minutes, the amount the insurer was willing to pay the client went from zero to one million dollars!
John is a valued consultant and frequent speaker at brokerages across the nation. He creates and leads classes on business interruption issues that are approved for continuing education credit, and he holds numerous professional designations, including Certified Forensic Financial Analyst, Certified Business Continuity Vendor, and Associate in Risk Management.
“Businesses are about people,” he says. When businesses thrive, people can sleep better at night knowing that they’ll be able to pay their mortgage and to save for their kid’s education. He describes his work as using numbers to tell the story of a business.
Mary Hutson said, “I found your book really informative. I’m happy with the results and eager to take John’s new bio out for a spin. I found your materials to be extremely well-written, with clear examples and directives, and I would recommend your product to anyone who needs to rewrite their bio. Thank you for providing the book and sharing your expertise!”
Thanks Mary.
And everyone out there who needs a forensic accountant, now you know who to call. It’s John Hutson of Hutson Resource Group.
Who else out there wants to share their new bio? I can’t wait to hear from you!
