My husband Steve Juetten is a Certified Financial Planner professional who is also married to a publicist. He can’t escape my enthusiasm for helping him earn a wider audience for his expertise and commitment to serve others. Yesterday, he shared a blogging success story that I am happy to pass along to you. It showcases how one good blog post can lead to even better things to come.
“Here is a blogging success story I wanted to share with you because without your support (okay, nagging) I would not have started writing a personal finance blog in February 2009. Earlier this week, I wrote a blog post about an idea I gleaned from the book Save Your Retirement that is co-authored by one of my personal finance idols Frank Armstrong, III. Frank is one of the top 100 Financial Planners in the U.S.according to Barron’s magazine. I’ve long admired Frank through several personal finance and investment books he has written. Frank’s publicist read my blog post and contacted me. He offered to send me Frank’s newest book to review and to set up an interview with Frank. Of course, I jumped at the chance to review the book and talk with Frank. I’m scheduled to interview him in early December and am eagerly looking forward to this rare opportunity. The chance to create a personal relationship with a superstar in my field happened through the power of one blog post. Thanks Nancy.”
Steve Juetten, Juetten Personal Financial Planning, LLC
Helping you make smart financial decisions so you can do more of what you love!
Check out my personal finance columns at Examiner.com.
Authentic Visibility Tip of the Day –– Whether you are blogging, speaking, or writing articles for the media, always remember that the rising tide lifts all boats. Write about leaders and authors you genuinely admire. Target publications for your perspectives that are prestigious and preferred by your ideal clients. Aspire to speak to audiences that are comprised of the successful people with whom you intend to earn greater influence. One step at a time, you’ll earn new followers, fans, and friends. You’ll invite new opportunities to serve in powerful ways. And, you’ll attract more opportunities to grow your own influence.
Authentic Visibility Challenge — What specific steps will you take today to grow your influence among your ideal clients? Remember, all the planning and note taking in the world won’t replace the power of deliberate action.
