Have you heard the expression, “If the tool you use most often is a hammer, then everything around you looks like a nail?” I’ve been giving a lot of thought to that lately.
So many of my clients want to get seen, heard, and celebrated in traditional print media or online. Some are afraid of radio and TV, and that means I spend far less time pitching stories for broadcast. Still, broadcast can be very powerful for bringing your perspectives, products, ideas, or causes to a much wider audience.
Learning how to pitch to radio stations and be a good radio guest are essential skills for anyone serious about getting seen, heard, and celebrated by the media. With that said, here is a blog post that offers excellent tips to consider when pitching your story to radio stations, and here is another post about how to be an excellent radio guest.
I sourced these tips as a result of following up on a Blogger Link Up inquiry from Bonnie Harris of Wax Marketing. Bonnie made a post to Blogger Link Up in which she offered to guest blog about PR topics, which caused me to check out her site and learn more about how she serves the marketplace. Having read her blog, I know she has value to add to your business.
By the way, if you are seeking a guest blogger for your blog, have books or products seeking reviews, or need experts to add commentary to your blog conversations, Blogger Link Up is a useful, connecting resource. It’s free to join, and the opportunities to achieve any and all of these objectives are abundant.
DIY Publicity Tip for Today: Are you doing much of the same things to pitch your stories and wishing the results would be different? Consider adjusting your story pitch to meet the needs of a radio or television audience. Follow the tips above and see what magic you can manifest to achieve even more visible and far reaching results. In doing so, you trade in your hammer for a megaphone, and what used to be a nail becomes a much wider platform from which to influence potential fans of your work.
