Check out this blog post by Joan Stewart, the Publicity Hound, about how to prepare for an interview.  These tips are time tested and proven, and they will come in handy when the media come to call on you.  Joan offers a very useful and free email course with 89 lessons that show you how to write and distribute press releases the new way — not only for journalists, but for potential customers and anyone else who needs what you are promoting. Sign up to receive it at this link.