I have met Irresistible Writing Mentor Vrinda Normand twice a big events in San Francisco. Let me first say that is is a treat to meet people who turn their gifts for words into thriving businesses. Vrinda has done exactly that. And since Vrinda used to be an investigative journalist in the Silicon Valley who was responsible for writing about breaking news, I respect her business savvy and her writing talent in equal measure. That's why I am pleased to share her guest blog post that covers a topic that is important to many of you who rely upon your website to make a compelling first impression to invite more of the right clients to engage. Today, Vrinda offers tips to help you make your website irresistible, and she also extends an invitation to enjoy a scholarship to her May 19 special program. Take it away Vrinda!
The best way to instantly draw ideal clients to your website is to offer them an Irresistible Gift they can’t refuse. Think of your website as a relationship building tool. It allows you to connect with people and grow trust over time so they become paying clients. The first thing you must do is give your website visitors a compelling reason to stay in touch.
Your Irresistible Gift is a valuable educational resource your potential clients are hungry for. It can come in the form of a special report, article series, short video, audio recording or a combination of these. You offer this gift for free in exchange for your website visitor’s name and email address. The beauty of this strategy is…
Your website visitor gets a taste of your expertise so they see you’re the real deal. They get more awareness about their problem and realize they’re not alone – there is hope for better results! They also get useful, eye-opening tips they can use right away.
You get the contact information for your potential clients. They are now on your email list so you can send them E-Zines and make them offers for your paid products and programs. Your visitors may not be ready to buy right away, but if you stay in front them on a regular basis, you’ll be the first person they think of when they’re ready to buy.
Your irresistible gift can also boost your credibility and make people much more EXCITED to buy your products, programs or services.
How to get started designing your irresistible gift…
Hot Tip #1: Your gift is a taste of your expertise – in other words, it should show off what an expert you are! It should give real value and provide important information people don’t already know. It’s okay to cover the basics so potential clients at different levels understand what you’re talking about. But your gift is not the place to just share your most beginning level tips.
Even though we KNOW our potential clients are struggling with problems because they’re probably still missing the most basic steps, you don’t have to solve their entire situation in your gift. Think of your hottest, most surprising tips that make people go “Wow, I didn’t know that! This person can really teach me something.”
When you’re serving your clients, what simple but powerful secrets do you share that get the best response? What tips make your clients excited and intrigued?
Hot Tip #2: Your gift should provide a small but DESIRABLE solution to an urgent problem your potential clients are aware they have. This is KEY – your visitors need to know they have this problem and they have to be hungry for the solution you offer.
Your irresistible gift is not a long academic style report to educate people in-depth on the processes or methods you use. You’re not training them to be an expert like you. Your visitors care much more about valuable tips they can use in their lives and easy-to-understand strategies that help them start solving their problems. You can’t change their whole life in one report, but you can give them a jumpstart.
- What is the biggest specific problem your potential clients are struggling with?
- Does this problem keep them up at night with worry?
- What mini-solution can you provide that your clients are already thinking they need?
Answer these questions and you’re on your way to designing your irresistible gift.
Come learn more about how to write HOT content for your irresistible gift and website in my NEW teleseminar 5 Secrets to Breakthrough Your Biggest Writing Blocks. It’s happening in just a few days and you can reserve your Full Scholarship.
Vrinda Normand is the Irresistible Writing Mentor. Learn more about how women entrepreneurs transform, inspire, and sell … with words by visiting her site.