Sometimes it takes a brick to hit you over the head to realize that more success is possible when you make it easy for people to get what they want. After running my PR agency for almost seven years and serving do-it-yourself publicists with the Authentic Visibility publicity information products for the last year, it occurred to me that I serve two distinctly different audiences through my work. One website can’t do justice to them both.
What I know for sure is that the do-it-yourself publicist is motivated to earn favorable publicity without spending a fortune or spinning her wheels. She is likely just starting out or in the early stages of launching her business. She has more time than money to get everything done to get the business going, and she wants the basics boiled down to their essence so she can get in, get out, and get on with it. She knows that earning visibility and awareness are the stepping stones to invite more opportunities to contribute to the marketplace and the world in unique and compelling ways. Most importantly, she can’t wait to experience the thrill of being seen, heard, and celebrated in her hometown media and beyond.
The client seeking PR services already has a business that is going great guns, and she has no interest in doing her own PR. She wants to cut to the the chase and engage a talented, experienced publicist to get the job done AND enjoy the value, results, and convenience that go with that choice. It’s just that simple.
With that said, this blog is meant for the do-it-yourself publicist. It’s a great place to visit for tips, quips, inspiration, and tools to catapult your business from obscurity to the media spotlight on a do-it-yourself basis. My commitment is to support and enhance your success — and the success of business owners across Main Street USA — as you earn winning headlines without spending big bucks on a publicist to get the job done.
And, if you are a business owner who has absolutely no inclination to do her own PR, you can visit this blog to upgrade your PR know-how at your 24/7 convenience. Then, when the timing is perfect to engage a publicist to take your story far and wide, you’ll be in a good position to make the right choice.
Of course, I invite you to visit www.nsjmktg.com to learn more about how my firm delivers extraordinary client service, along with the priceless rewards of getting seen, heard, and celebrated in your own backyard … and beyond without having to do it yourself. If you’d like to talk more, get in touch at nancy@nsjmktg.com or by phone at 425-641-5214.
We’ve got a lot of ground to cover… so join with me on a fun and rewarding journey to uncover much of what you need to know to be Authentic Visibility. Great results are waiting!
Nancy
