It’s almost Valentine’s Day, and I’ve been brewing over story hooks to share with the local media to bring my clients into the spotlight.
For example, the folks at Olympic Hot Tub Company got in touch to let me know that a number of military wives have been buying hot tubs and arranging for special delivery to welcome their husbands home from Iraq, just in time for Valentine’s Day. Talk about going from one kind of hot water to another!
After speaking with the customers directly to get the details of their buying experience, I crafted a pitch to the local military newspaper and two daily papers that publish near where the purchases took place to suggest a feature about what remarkable and memorable plans locals have to celebrate Valentine’s Day. I suggested the hot tub special delivery as one such example. The same day, two of the three newspapers replied that they would love to run with the story.
What ideas do you have brewing to bring your product or service into the spotlight in time for Valentine’s Day? By making a broader story suggestion that puts your product or service at the center, you could find yourself swirling in interview and photo opportunities in plenty of time to make some noise by February 14. The timing is right. Have fun, and do share your results so I can celebrate your efforts here.
