If you've been reading this blog for any length of time, you know how committed I am to helping business owners everywhere learn how to earn their own publicity.

What I have found is that 95% of the people who do business with me are people I've met at networking events, audience members who have heard me speak, referrals from happy clients, ezine subscribers, and others who know me personally. Some get in touch because they value the advice I share each month in the Puget Sound Business Journal “Media Savvy” column or gain value from the “Media Savvy” radio tips I share on local business talk radio.

Of course, I welcome the abundance and also recognize that there is much more I can offer to serve people who don't yet know me personally. To that end, today I've posted a new letter to explain the benefits the Authentic Visibility Publicity Toolkit delivers to those who buy it and apply the time-tested and proven information within.

Tomorrow, one of my newspaper columns is going to run in 400 papers across the USA in the Small Business Professor column, thanks to the power of the Scripps Howard News Service. The newspaper column will offer this link to make it easy for people to read all about how I serve others and contribute to their success.

To be honest, the letter I had posted for the last three months wasn't doing the job. When at first you don't succeed, it's time to do something different. I'd love for you to read the new message and tell me what you think about it.

By the way, I earned this newspaper column assignment by following up on a lead from ProfNet, which is a service of PR Newswire. What a fabulous service. Every day, I receive dozens and dozens of email notices of stories seeking experts right now. My task is to reply in a timely, brief, and compelling way to serve the reporter, and I take that task seriously. As a result, I've been earning “ink and air” for clients and my own business in a big way. In fact, yesterday I set up an interview for one of my clients to interview with a reporter for the New York Times!

This service isn't just for agencies. You can belong to PR Leads and get the same benefit. Look into it. If you are serious about earning publicity, you'll enjoy more success with greater ease with PR Leads as your publicity partner.

If you are tired of doing what you have been doing with disappointing results, it's time to do something different to bring about the favorable results you seek. This is a journey we are on, and there is plenty more for us all to learn. Here's to the twists and turns in the road and the willingness to try new things.