I stumbled upon this article by Carin Galleta on one of the LinkedIn forums to which I belong, and I think you'll gain value from reading it.   It's called “Why Every Company Needs a Blog for Social Networking.”

I love linking to useful content I find on the internet and sharing it with you here.  And, it's a nice kindness I can extend to professionals I meet in my own networking efforts to bring their expertise to your attention.

Speaking of which, when you read things here at the DIY publicity blog that you enjoy, feel free to Digg them, Tweet about them, and link back to them from your own blog.  I am on a mission to build my audience in a big way, and it will happen one happy link at a time with your support.