If you are a newbie to social media, my guess is that you are saying to yourself, “What is a hashtag, and why do I need one anyway.” Did I get that right?
Hail to Constant Contact for explaining in very clear terms why your event needs a hashtag on Twitter. Click here to read this very useful post.
In the world of small worlds, just yesterday, I was on the phone with my good friend and business growth strategist Tammy Redmon as we talked about this very subject, and today the perfect, informative explanation appears. Serendipity is a beautiful thing.
As media savvy as I am, there is always something new to learn, and my lesson today was “hashtags.” In fact, I am already in action on Twitter with the new hashtag for the December 10 Publici-Tea™ and Book Publishing Summit. The hashtag is #publicitea.
Since we’ve got 120 or so people already signed up (and room to welcome 10 more) to enjoy this content-rich session, the timing is perfect to invite everyone to start asking questions, posting comments, and letting me and my event co-host Patrick Snow know what they most want to learn on event day. This hashtag will also be useful during the event as guests take their opportunity to Tweet about the content as it is shared and post about the event after the fact.
So, there is your lesson for today about hashtags on Twitter. If you are inclined to help build some buzz, consider sharing these Tweets using the #publicitea hashtag, and see how easy and immediate it is to search for the conversation string and see what the buzz is about.
