It’s National Breast Cancer Awareness Month, and we have abundant opportunities to be grateful for our health and get into action to support others who need help, now more than ever. Check out this inspiring story that ran in Woman’s World magazine about the amazing grace that took shape when one sister shared COURAGE and STRENGTH Affirmawraps from Affirmagy with a sister in hospice care and the impact powerful words made as she slipped away.
Do the good folks at Affirmagy want to sell more blankets? Absolutely. Does a story like this show that the nature of the business is so much bigger than that? You bet. That is why this is such a powerful, inspiring story that had me reaching for the Kleenex.
If you want to enlist the attention of the media about your product or service, lead with a powerful story that resonates at an emotional level, and you will. This story in Woman’s World magazine is proof positive of that.
There is much madness in the world right now. We have to focus on the things we can control, and extending kindnesses to others right now seems like the perfect action to take.
