(Bellevue, WA – March 1, 2010) – In what the Wall Street Journal describes as today’s “ago of going solo,” independent professionals and publicity seekers are attempting to declare their expertise so the right people will listen and act. To support that quest, today through March 7, 2010, Authentic Visibility Founder and DIY Publicity Expert Nancy Juetten launches an anniversary sale through which people can purchase the popular and well-reviewed Bye-Bye Boring Bio Action Guide and receive the equally popular and well-reviewed Publici-Tea™ Express Digital Workshop as a high value bonus gift.
Juetten says, “Quickly establishing trust, like and respect online and in person has never been more crucial. People are no longer buying from ‘companies’ they are buying from ‘people.’ And the beginning of the relationship starts with business owners and independent business professionals declaring who they are, the value they bring, and why their expertise matters more than ever to the right people now.”As a result of her nine years working in the trenches with clients as a publicist and storyteller, Juetten has been struck by the struggle business owners experience as they attempt to describe what they do and for whom in compelling, clear terms.
She created the Bye-Bye Boring Bio Action Guide to make it easy for independent business professionals such as coaches, consultants, soloprenuers, aspiring and thriving authors, speakers, and infopreneurs to write compelling bios to advance their goal of earning expert status now.
Juetten suggests that people summarize their experience by combining four essential ingredients into a winning bio recipe — stunning results, succinct stories, sassy sound bites, and social information to help ideal clients connect with them. That helps people quickly organize their most compelling contributions.
“Would you rather hire a sales trainer who believes that cold calling is best left in the freezer or hire a sales trainer with a far less memorable way of sharing her point of view? That is the power of a sassy sound bite,” Juetten says. “If your bio sounds like ‘blah, blah, blah’ to you, you can bet a decision maker is going to agree. Go deep, describe your experience in memorable, magnetic, and meaningful ways that matter to them, and the right doors will open so you can get to work and get on with your life,” Juetten suggests.
“Guiding people and organizations to use words wisely in their website and blog bios, social media profiles, speaker pages, speaker introductions, and book jackets to invite relationships and new opportunities is the essential problem that the Bye-Bye Boring Bio Action Guide solves at a time when a solution is needed, now more than ever,” says Juetten. She even offers an Extreme Bio Makeover Service in which she will upgrade a client’s best effort draft to be even better.
Thousands of business owners, out-of-work employees, and publicity-seekers across Main Street USA and the world continue to toil in their search for new engagements and media recognition. The Bye-Bye Boring Bio Action Guide is packed with examples of real life bios that compel, along with step-by-step instructions and convenient templates that make it easy for others to write their own stories with speed, ease, and impact.
The Publici-Tea™ Digital Express Workshop invites business owners to learn the nuts and bolts of do-it-yourself publicity and book publishing so they can prepare and share their stories with much wider audiences. The over 100 minutes of audio files packed with real-life stories of decisive, stunning do-it-yourself publicity success stories from business owners, resource-rich Power Point presentation, and access to special offers and useful links and resources that deliver abundant value.
About the New Bye-Bye Boring Bio Action Guide:
The Bye-Bye Boring Bio Action Guide is among a variety of affordable, practical, do-it-yourself publicity tools and Publici-Tea™ Express workshops DIY Publicity Expert Nancy Juetten has created to help business owners get seen, heard, and celebrated in the media in their own backyards and beyond. During the March 1 – 7 anniversary sale, consumers receive the Publici-Tea Express Digital Workshop as a high value bonus gift with every Bye-Bye Boring Bio Action Guide purchase. For quantity purchases and licensing agreements, call Juetten at 425-641-5214 (PST) , send email to nancy@nsjmktg.com, and visit www.byebyeboringbio.com to learn more and buy.
Juetten welcomes requests for radio and television interviews and is happy to share review copies of Bye-Bye Boring Bio Action Guide with bloggers, editors, reporters, and others who wish to review it via their blogs or other media avenues.
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