Who are You Going to Call to Launch YOUR Blog?

Michelle Price has been a tremendous resource in launching my presence in the blogosphere, and I am so grateful for her expertise. I know many others are giving serious thought to launching a blog, yet unclear about where to start. From my perspective, the first step...

Does Free Publicity Work? Absolutely!

Here’s a do-it-yourself publicity success story that hits close to home. In April of 2006, Cynthia Flash of www.flashmediaservices.com wrote a story for the Seattle Times about how to pick a financial planner who is best for you. She interviewed my husband Steve...

Welcome to the Do-It-Yourself Publicity Resource!

Sometimes it takes a brick to hit you over the head to realize that more success is possible when you make it easy for people to get what they want. After running my PR agency for almost seven years and serving do-it-yourself publicists with the Authentic Visibility...

Don’t Ignore Your Hometown Media

Clients and colleagues often tell me that they want to earn Oprah’s attention or have their stories told on National Public Radio or Good Morning America. I applaud these intentions and suggest that they consider their hometown media first. Why? Because earning...