Want to Put Your Business on the (Google) Map? Here’s How

Did you know that simply by putting your business on the Google map, you can make it that much easier for your ideal customers to find you in an internet search?    And, it takes just minutes, and it’s free.  This is a no-brainer, and here...

DIY Publicity Tips to Guide You to Earn Free Publicity

A few weeks ago, I was invited to speak about DIY publicity at the Village Bellevue before an audience of about 100 guests.   The audience received my message warmly, and one guest who arrived late was disappointed to have missed my remarks.   On...

Getting Back to (DIY Publicity) Basics

Alert the media.  I logged off my computer for two full days and focused on other things, like my family, my fitness, and — if you can believe it — baking bread.   We’ve been getting a fair amount of snow in the Seattle area, which is...

Not Every Writer is a Results-Generating Publicist

Those are fighting words.  I am annoyed with the writers in the marketplace who are claiming to be publicists, taking client dollars, and delivering disappointment in the media results department. Last month, I met a business owner who invested serious money in a...