I love ProfNet. The media queries come to my in-box. I reply to those that are a fit for my commentary. And media results flow. This time, my own name and company name got the ink in the Washington Post and well beyond, thanks to a story...
Here’s a link to a good post on this topic from my colleague Melanie Rembrandt from the latest issue of Pink magazine. This link also points you to some useful DIY publicity resources that thousands of publicity seeking business owners worldwide are...
Twice in the last two weeks, other people have literally copied content of mine and claimed it as their own in blog posts and printed materials. These are word-for-word pick-ups of my content shared without attribution. While it is true that imitation is the...
This month’s “Media Savvy” column for the Puget Sound Business Journal was a collaborative effort between me and Steve MacDonald, founder of Practical Social Media. The column offers five powerful tips to help your perfect clients find...
Did you know that simply by putting your business on the Google map, you can make it that much easier for your ideal customers to find you in an internet search? And, it takes just minutes, and it’s free. This is a no-brainer, and here...
If you’ve been wondering the best ways to respond to Help a Reporter Out leads, be sure to check out today’s Puget Sound Business Journal for my latest “Media Savvy” column that get to the meat of that matter with pitching tips to enhance...
A few weeks ago, I was invited to speak about DIY publicity at the Village Bellevue before an audience of about 100 guests. The audience received my message warmly, and one guest who arrived late was disappointed to have missed my remarks. On...
Checking out www.google.com/trends today, I grinned as a noticed that California State University, Northridge is in the news. Here’s a little known fact. I graduated from CSUN in May of 1984 with a bachelor of science degree in business administration with...
Alert the media. I logged off my computer for two full days and focused on other things, like my family, my fitness, and — if you can believe it — baking bread. We’ve been getting a fair amount of snow in the Seattle area, which is...
Those are fighting words. I am annoyed with the writers in the marketplace who are claiming to be publicists, taking client dollars, and delivering disappointment in the media results department. Last month, I met a business owner who invested serious money in a...
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