Networking in a Signature Blue Dress Beats Basic Black Every Time

Jul 18, 2008

A few years ago, my “look” was basic black. With a simple black business suit, white blouse, and pearl earrings, I was ready to go just about anywhere. I was appropriately dressed but not necessarily very memorable or remarkable. Some truth tellers in my...

When at First You Don’t Succeed, Do Something Different

Jan 22, 2008

If you’ve been reading this blog for any length of time, you know how committed I am to helping business owners everywhere learn how to earn their own publicity. What I have found is that 95% of the people who do business with me are people I’ve met at...

Are You a Life Force Extractor?

Jan 12, 2008

While meeting with Olympic Hot Tub Company Co-Owner Alice Cunningham, she mentioned that one of her New Year’s resolutions was to avoid LFE’s. I smiled and asked for an explanation. She smiled in return and defined LFE’s as Life Force Extractors....

In the Age of Web 2.0, Do You Still Need a Logo For Your Brand?

Dec 13, 2007

I’ve been considering this idea quite a bit, especially given the popularity of my Publici-Tea™ event. I’ve come to the conclusion that having a visual icon for my event packs a powerful punch. In just a week or two since the new logo for my event...

Set Up Your Business for a More Powerful 2008

Nov 19, 2007

Last year, around this time, I enrolled in Suzanne Falter-Barns’ Extraordinary Business Builder Program. What a business building bonanza that turned out to be for me. In a few short weeks — with Suzanne’s inspired guidance — I come up with the...

Don’t Short-Circuit Your Personal Brand with Faulty Networking Skills

Aug 25, 2007

How you meet and greet new people shapes your personal brand and reputation long before your successes, community contributions, and stories earn editorial consideration by the media. Everyone you meet around town at networking functions, conferences, and other venues...