The Seattle region has been experiencing a powerful heat wave, and temperatures have escalated to the 100’s for days at a time. Hats off to local companies that found ways to earn media attention for helping others beat the heat. Castle Ice in...
I had a great conversation with a potential client on Friday morning that validated much of what I share with Publici-Tea™ workshop guests and readers of this blog. The prospect called to say he was referred to my company two years ago by one of my financial...
It lights me up to earn prominent, engaging, and timely coverage for my clients in the media that are right for their message. Today, I logged on to www.nwasianweekly.com to get some very good news in that regard. HGTV Designer Vern Yip is on the front page....
When I got hired to do the PR for the Eye on Design 2009 with HGTV Interior Designer Vern Yip event taking place at Seattle Design Center, all the local glossy home magazines were already complete with their April editions. Still, reaching those readers was my highest...
Join me at the Thursday, March 12 luncheon meeting from noon – 1:30 p.m. of the Rotary Club of Redmond at noon at the Marriott – Redmond Town Center. I’ve been invited to share three tried-and-true do-it-yourself publicity actions everyone in the...
Evening Magazine is Seattle’s only TV magazine show that brings unique stories about people, places, and events around the Northwest. The show airs weeknights at 7 p.m. PST on King 5 TV. Tonight, be sure to tune in to watch a story about a Northwest...
Since most consumers visit the internet first before buying any product or engaging any service, what comes up in a “Google” search can make a big difference in whether or not people buy right now, put your company on their consideration list for the...
This blog post comes to you from my trusty team member Sharon Baker, and its a good one. She writes: Enterprising do-it-yourselfers playing in the technology arena will want to take note of a surprising change at the Seattle Post-Intelligencer. Microsoft reporter Todd...
Temperatures are rising all over the nation, giving people everywhere good reason to head for the pool, the hot tub, or the beach to relax and enjoy. Steve Greenberg, the author of Gadget Nation, was so taken with the Aqua Reader from the e-store at Olympic Hot Tub...
I love that my clients are ideally suited to be featured in the magazines I love to read. There was a time a few years ago when I was reading trade journals like Disaster Recovery Today to source media opportunities for a very fine client. Of course, I did a fine job...
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