The media loves a rags to riches story, and I had the opportunity to work with a new entrepreneur last week with a very timely, relevant and entertaining story to tell.
Who among us hasn't been impacted by the challenging economy? Doug Baker, a former real estate investor, was discouraged when his house flipping business was turned on its side as a consequence of the dramatic changes in the real estate market. Discouraged and dismayed, he followed advice his wife Sandra gave him. She said, “Follow your heart. Figure out a way to make a living doing something you love.”
As it turned out, what Doug loves is the game of golf. One morning, he woke up with an “aha” moment to create “My Sack.” Today, the company is on track to generate $1 million in revenues. Read the press release below for more details and inspiration that anything is possible, if you just allow yourself to think creatively, act decisively, add value to the marketplace — and have a little fun. And, if you are looking for a playful and affordable gift to share with the golfer in your life this Valentine's Day, MySack could be just the ticket!
By the way, if you need help turning your “aha” moment into a media opportunity, check out the “Rent Nancy's PR Brain” service. That's what Sandra and Doug Baker did, and they are smiling now.
FOR IMMEDIATE RELEASE
Contact: Sandra Baker or Doug Baker, 801-391-7515
doug@mysack.com or sandy@mysack.com
(or call Nancy Juetten, 425-641-5214 or send email at nancy@nsjmktg.com if Sandra or Doug aren't available.)
My Sack Has “Cutest Gift for Men” in the Bag, According to Hallmark Buyers at Altanta Gift Show
Discouraged Former Real Estate Investor Finds Riches in Sassy Novelty Item
(Atlanta, GA – January 14, 2010) — A new novelty item for golfers took the January 2010 Atlanta Gift Show by storm when “My Sack” came out of the bag in a big way, Founder Doug Baker quipped today. Baker is founder of My Sack, the original ball holder (www.mysack.com).
Gift buyers from Hallmark stores and beyond called ‘My Sack' the unexpected darling at the gift show,” Baker said. Gift buyers from Hallmark and scores and scores of boutique chain retailers and gift stores are placed orders valued at almost $70,000 in sales in a single weekend at this show. Based on the sales momentum achieved since the product first debuted in July of 2009 at their first Atlanta Gift Show, Baker is optimistic that “My Sack” is on its way toward achieving $1 million in sales for 2010.
“That is great news for him as well as for women everywhere who are looking for the a show-stopping gift to delight their golfing husbands this Valentine's Day. The picture tells the story about what this item is quite well. Within the sack are two logo-adorned golf balls and the message, “It Takes Balls to Golf.”
MySack is crafted using high-quality, ultra-suede fabric and industrial-strength stitching. It has a heavy-duty velcro enclosure and sturdy clasp which are both double-stitched to ensure longevity. All logos are embroidered (except custom-ordered corporate logos). MySack was designed to ensure laughs and durability for years to come. My Sack retails for $14.99.
Prior to launching ‘My Sack,” Baker was in the business of real estate investing and flipping homes. When the market fell out, his business did, too. Discouraged and dismayed, he searched for inspiration to create a new way to serve the marketplace. An avid golfer, he woke up one morning with his “aha” moment. Why not create a useful ball holder that could also lift spirits for those hoping to swing the club for a win next time.”
Baker said the product was in four stores in June of 2009. In August, MySack was in 36 stores. By December, 120 stores were carrying the product. By January, well over 500 stores are carrying the product.
Baker said, “My story offers timely inspiration to those many thousands of Americans who are discouraged, underemployed, or out of work. You really can live your dream if you just set aside your disappointment and let your imagination take flight. You just might find a hole in one.”
Baker also offers an extraordinary guarantee for this remarkable product. He says, “I am so confident that MySack will be a hit in your retail store, as it has for others, I will guarantee that if you are not pleased with the sales of MySack after days, I will buy back the display and all unsold items from you. I can only do this because of the history and success that we have seen so quickly with MySack.”
This guarantee applies with purchase of the $39.00 display which includes three free MySacks (retail value $42.00) to offset display cost. Call or email us for pricing info. Doug Baker is available for media interviews. Call Doug at 801-391-7515. Reporters and bloggers seeking product samples to feature in Valentine's Day Gift Guides are encouraged to get in touch, request samples, and share the news with their followers.
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