Every quarter, I take a look at my business results to see what I can learn so I can move forward more powerfully in the quarter to come.
After taking a look at the data, what I know for sure is that the vast majority of the clients that hire me for public relations counsel and service want me to “just do it for them.” Clients love the personal service and the consistent and compelling results they enjoy with ease — without having to learn new skills, take on new tasks, or explore new and unfamiliar territory. However, there is a healthy percentage of my business that is flowing from DIY publicity training programs, hourly PR consulting, and DIY publicity tools. While the DIY publicity tools contribute to my bottom line, the training and service I offer that include a personal connection to me and my expertise — such as Publici-Tea™ Workshops and Rent-Nancy’s-PR-Brain-by-the-Hour — outperform.
This reinforces what I’ve been blogging about these last few weeks. Keeping people at arm’s length isn’t necessarily what my ideal customers want or how they buy. They want to spend time with and work with me. They don’t want to go it alone.
For the first quarter, interest in my Rent Nancy’s PR Brain Service was at an all time high since I introduced the service last year. Given the demands of the economy, business owners are hungry for hourly PR counsel and action to guide their DIY publicity efforts to successful results without breaking the bank. Just yesterday, I spent some time working with Wedding and Corporate Event Photographer Trishann Couvillion of Fire Eyes Photography. She had great things to say about our time together.
“Nancy, Thanks SO much for your plethora of great marketing ideas for my site and my new client relationship. I can’t wait to open up the dialogue to create some fabulous buzz for both our businesses. You gave me so much to digest and dream with and I look forward to sharing with you how I implemented some of the ideas. And thanks for your input on my website too. I really needed educated advice, and I really trust your input. I’ll make sure to re-work the text on my site soon. Again, thank you for your time today.
Trishann Couvillion
Fire Eyes Photography
Seattle, the Bay Area & the World
www.fire-eyes.com
I just completed another call with a client this morning, and what we accomplished in an hour to move his DIY plans together was productive, powerful, and potentially results-generating for his business. (I intend to report back on his success once we get into action by pitching the media, so stay tuned.)
Investing my time in hourly PR consulting appointments and delivering Publici-Tea™ Workshops is my favorite way to contribute to other’s success because I enjoy the personal connections, too. This is one of those situations in which what clients want and what I love to provide are perfect partners.
These ways of serving combine DIY publicity effort with the guidance of a trusted guide who can help you avoid mis-steps, wasted time, and contribute to more powerful results more readily without breaking the bank. If that sounds good to you, take the Rent Nancy’s PR Brain by the Hour Service out for a spin and see what magic we can manifest for your business by working together in this way. Read the testimonials here. And sign up and benefit when the timing and opportunity are perfect for your needs and budget. Or, sign up for the May 15 Publici-Tea™ so we can connect in that way.
Now that the first quarter is just about complete, what do your results say about your business, and what will you do differently or better next quarter to make the most of what you have learned? Comment here so others can benefit from the wisdom of your experience.
