Larry Kaminer is the founder of Personal Safety Training Group. He and I met a couple of years ago at the Bellevue meeting of eWomenNetwork. Last July, Larry and I had a brief phone chat about his intentions to get even better known as an expert in his field. He expressed passion for lending his expertise to large companies that relocate personnel around the world. As luck would have it, I had familiarity with one of the leading trade publications that executives in the relocation industry read to stay in the know about recommended resources and best practices. I suggested that Larry connect with Frank Mauck, the editor of Mobility Magazine, to explore article placement opportunities to share his timely and very important message with the readers. By November, Larry had earned the article placement he was after.
Larry will be happy to tell you that a it pays to speak with a well-connected publicist who can make timely, relevant, and immediate suggestions to help achieve the mission at hand. Now, we are working together via my popular “Rent Nancy’s PR Brain by the Hour” program to take Larry’s publicity plans to the next level. We are both very enthusiastic about the journey ahead.
If you don’t want to go it alone to earn the expert status you seek, help is just a click away.
Authentic Visibility Question and Tip of the Day – What is the trade journal that your ideal customers are most likely to read? Visit the trade journal website and look for the “writer’s guidelines” and the 2010 editorial calendar. Then, scan the editorial plans for the perfect placement opportunity for your expertise. Then, make a pitch to earn the article placement you seek. This is “block and tackle” work that is easy to do, once you know how. And great results await. What are you waiting for?
