Clients ask me time and time again what actually happens with their visibility, credibility, and profitability when they issue press releases. Many good things often happen, and here is a partial list of what can and often does happen for those who are serious about...
A PR agent, a rabbi and a minister go into a bar… That could be the start of a joke, but it is the start of this article on when and how to use humor in your publicity. There is a time and a place for just about anything and humor can be a good tool to get...
While reading the Sunday Seattle Times, I found myself laughing out loud as I read Ron Judd’s column. Under this subhead ‘Now Here’s a News Flash! Well, Maybe’ he writes: “They would never admit to it. But deep down, every...
I got inspired to issue a press release of my own today to bring attention to the new cause related initiative I have launched to help business owners everywhere earn free publicity and encourage women newly diagnosed with breast cancer. I decided to use PR Web...
A big “thank you” to all the publicists from around the nation who have been sharing their perspectives about the value of the press release in today’s digital age in response to a media query I posted over the Thanksgiving weekend. Some of the...
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