The newspaper business continues to deliver tough news. Yesterday, I learned that the latest issue of Eastside Business is also its last issue. You can read more about this from Publisher Joe Kennedy by reading this link. The paper will refocus to serve as the Bellevue Business Journal and BellevueBusinessJournal.com, and Joe has some plans to support businesses without traditional advertising budgets with something he calls the a Special Stimulus Package for Business. Joe invites you to inquire at www.BellevueBusinessJournal.com.
If you run a small business in Bellevue, keep watch as things unfold at Bellevue Business Journal. Newspapers and media outlets that niche to serve very specific communities will always be interested in hearing the news and perspectives of those who live and work there. That opens a door of opportunity to earn free publicity in your own backyard.
Last March, 2008, Fortune Small Business magazine named Bellevue one of the best cities in which to operate a small business. Having a backyard business journal in which to share some of the news that unfolds from the quality businesses making a contribution is a good thing for do-it-yourself publicists and work-in-the-trenches publicists alike.
Thanks for passing this along and for your kind words Nancy, but this is not bad news at all.
I spent four years of my life promoting the entire Eastside, but I was unable to generate the needed support from areas outside of Bellevue. This is not a recent development, but an ongoing trend that had to be acted on.
This change is simply a re-focus on our core readership and support – and as you may remember the paper started out as the Bellevue Business Journal back in March of 2005.
I’m really looking forward to the upcoming changes and some of the social media tools we’ll using to help our clients.
I know that you are also a long time social networker and advocate that your clients participate in social media. It’s really something everyone in business needs to do.