The Fastest Growing Private Companies special section within the Puget Sound Business Journal is among the most widely read, so earning an article placement within it can be a big deal for building buzz for ideas and services much needed by the readers. Recognizing...
You never know how far your articles will travel or the impact they can have on others until you start posting at Biznik and other online avenues such as www.ezinearticles. Just yesterday, I received a compliment from a new content site based in London, England...
You can’t pick up a newspaper today without reading something about the credit crunch and what it means for people, their homes, and their businesses. This issue becomes especially important for “middle market” companies that need capital to grow...
Two days ago, I replied to a media query from ProfNet by offering one of my media relations articles for editorial consideration. Today, I received a “Google Alert” and an email from the publisher that my article had been posted to the “Making the...
“I took Nancy’s recommendation to place my wedding and marriage articles on a well-known ezine site called www.ezinearticles. Just two days later, I now have expert author status, and my articles have already been viewed 1,245 times. My website’s...
In January, I had the good fortune to have one of my do-it-yourself publicity columns run in a nationally syndicated newspaper column called the Small Business Professor via the Scripps Howard News Service. Today, I received a “Google Alert” that this same...
Happy Valentine’s Day. Some great things have been happening for clients lately that show the power of the bylined article for building awareness and inviting new opportunities. For example, the special sections editor for the Puget Sound Business Journal and...
My new “Media Savvy” column debuted in the Puget Sound Business Journal on Friday, September 14, 2007. This well respected business journal reaches 62,000 business decision makers every week. Once a month, I’ll write a column to support the readers...
Editorial placements are both effective and affordable ways to build awareness for products and services. David Ogilvy of Ogilvy & Mather pointed out: “Roughly six times as many people read the average article as read the average advertisement. Very few...
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