This blog is all about do-it-yourself publicity, and there is no doubt about it. I am a huge advocate for sharing stories that are worthy of being told with a bias toward earning free editorial consideration. I got a call a few weeks ago from Michele McGehee,...
This is a very well written and moving article that ran in the Saturday, April 18 issue of the Seattle Times. Mark Cutshall makes a strong case that generous, local businesses and service groups can always be counted on to step up and invest in the things that matter...
Yesterday I told you how Full Calendar can make it easy to alert the online and traditional media about your upcoming events. Today, I am going to share some other tried-and-true ways to promote your events while using your time wisely and spending very little money....
Right about now, just about everyone wants more Prosperi-Tea, and I am launching a fun contest for this week to bring more of it your way. Here is how it works. Make a post to this blog between now and March 20, 2009 about why your business needs to invite more...
If you are hungry to watch, listen to, or read good news, put on your do-it-yourself publicity hat and get into the game. Last night, while watching Brian Williams sign off the NBC Nightly News, he asked the viewers to share their good news at his blog. I jumped...
Now that email, social networking, Twitter, and blogging make it easy to share your thoughts, actions, and other priorities with the world, it’s essential to exercise caution with what you share. One false move or misinterpreted message, and you could inspire...
If you’re interested in the future of newspapers and news in the Puget Sound region, read more about what was said at a panel discussion hosted by Seattle City Club on Friday 2/20 at this link. Reading these notes is almost as good as being there, thanks to Seattle PI...
Got money matters on your mind? Check out the new personal finance blog that debuted today at www.Examiner.com. Certified Financial Planner™ Steve Juetten made his first post today. Juetten writes,”When you hear a news report, read a headline or listen to a...
You could say that being married to this publicist has its advantages. I am sure my husband Steve Juetten would tell you that. He just got selected as the new personal finance examiner at www.Examiner.com based on a tip I passed his way. I just happened to notice...
Now, more than ever, it’s timely and efficient to make the most of every move you make to deliver your message far and wide with your DIY publicity effort. That’s why it’s essential to re-purpose your content and ideas in at least five ways. For...
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