Mid-June was the date on the calendar when I set out to debut a new product to the world. Well in advance, I assembled the perfect team of technology wizards and administrative talent to support me. Step by step I planned my approach. And I even took time to specify...
In mid-February, I received a semi-urgent request from Dawn Klingensmith — a feature writer for a magazine called Job Week. I had served as an expert resource to her in the past, and she was tossing a “hail Mary” pass at the 11th hour to get my take...
I’ve been stepping into what it is to be authentic and visible, in spite of and because of my foibles and missing pieces. That is what authentic visibility is all about. And if I can’t live that brand, then I am an imposter. Being an imposter is not...
Got a new book that needs a place in the spotlight? Share your “author spotlight” information on Anita Smithson’s site, and you just might get what you crave. I did, and here is the result.. I am among the 33 contributing authors to the new NSA...
by 6-Figure Newsletter and Email Marketing Expert Linda Claire Puig How many of your subscribers open the emails you send? Many coaches and service professionals new to email marketing get discouraged when they look at the measurement called “open rate.”...
I’ve been reading a wonderful book. The title is "The One Thing Holding You Back: Unleashing the Power of Emotional Connection" by Raphael Cushnir. I stumbled upon this book while turning in some books for credit at the local...
Elizabeth Venturini is among the most focused, tenacious do-it-yourself publicists I have ever met. She is SERIOUS about getting known for her expertise, and the media placements just keep coming, one right after the other. She has earned 18 placements in just a...
So often, I read and write about the upside of visibility, and there is plenty to share on that score. What I’ve been pondering lately is the tender underbelly of visibility. This may not be something top of mind for you at this point because you are still...
A few years ago, Action Plan Marketing Founder Robert Middleton posted to www.biznik.com with a comment that turned my head. He said he was a skeptic about the value of public relations and wanted someone to change his mind. Having followed his work for years, I...
The success stories from the February session of the Broadcast Your Brilliance Webinar Series are flowing like music. Here is the latest good news. “Right out of the box, changing a first person bio to third packed a punch. From there, culling testimonials, some...
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