Did you sign up to participate in tomorrow’s sound bite teleseminar with Susan Harrow and me? If you did, you should have received an email that provides a link you must click on to opt-in to receive the teleseminar information. If you have not yet received a...
Did you see the Associated Press story last week about Ringo Starr, who walked off the set of “Live with Regis and Kelly” rather than cut short one of his songs? This story ran on page two of the Seattle Times. Starr didn’t realize his performance...
Lots of people have been asking me about press kits lately, so I read the 2007 Journalist Survey on Media Relations Practices report prepared by the Bulldog Reporter and TEK Group International with great interest. The report revealed that journalists have difficulty...
John Kremer is the author of “1001 Ways to Market Your Books.” He also writes a fabulous and very useful ezine that is always full of great ideas. In late December, I read in his ezine that he often posts free bonus reports and e-books to his website for...
If you are serious about earning results from your do-it-yourself publicity efforts, check out this link to learn the deadly sins of media relations and why you must avoid them. Bruce Freeman, the Small Business Professor, writes a column for the Scripps Howard News...
May I vent? I received a voicemail message from someone that really got my goat. She said something like, “A very important celebrity is coming to Seattle within the next week. It’s incredibly important that we fill the room with people. We don’t...
Wow. Folks are flocking to register for the teleconference on Feb. 5 at 10 a.m. (PST)to learn how to get their sound bites in shape for O Magazine, the Oprah Winfrey Show, and other national media venues. PR Secrets CEO Susan Harrow just alerted me that the capacity...
It’s almost Valentine’s Day, and I’ve been brewing over story hooks to share with the local media to bring my clients into the spotlight. For example, the folks at Olympic Hot Tub Company got in touch to let me know that a number of military wives...
I am starting the year with four amazing clients that all have Oprah-worthy stories to tell, and I can’t wait to report back to you that I have earned the publicity I seek for Affirmagy, Olympic Hot Tub Company, Seattle Chocolate Company, and Working with Power...
Happy New Year! Like many of you, I subscribe to quite a few ezines and pay attention to the work of my colleagues in other parts of the country. Today, I received an ezine from Margie Zable Fisher of Margie Zable Fisher Public Relations with some timely...
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