Susan Schreter’s column in today’s Seattle PI is a must-read for those engaged with PR firms who are wondering how patient they really need to be to earn the big placements. Lorne Richmond, president of Richmond Public Relations, offers some good tips to...
I often recommend that do-it-yourself publicists subscribe to PR Leads so they can respond readily to media queries from reporters who are seeking experts. Some are reluctant to commit to the monthly fee. While I can certainly understand that, I can tell you the fee...
These Publici-Tea™ events keep getting better and better. Last Friday’s event was a sell out, and the event attracted an amazing contingent of inspired, generous business owners eager to support each other’s success through the power of publicity. Here is...
Tips on how to write better always catch my attention. WordWise was created to offer writing tips for public relations professionals – and for people everywhere and is written by Dan Santow, a former journalist who now works for one of the largest private PR firms,...
Kristen Marie Schuerlein, founder of Affirmagy, continues to find new ways to inspire people through the power of words. Her latest venture — Positively Fundraising — makes it easy for youth groups to raise funds for causes close to their hearts. As we...
The folks at Olympic Hot Tub Company are doing a happy dance today, thanks to a report by Chris Plummer of Market Watch. In his March 24 column about recession therapy, he offers ten purchases to boost spirits dampened by economic anxiety. Number eight on his list is...
The Wall Street Journal reported last week that employees are spending an hour or more watching videos on the internet. While this is bad news for employers seeking optimal productivity from their team members, it does make me consider the power of video to capture...
It’s fun and rewarding to take new tools out for a spin to help others learn the power and impact free publicity can lend to their growing businesses. Check out this video that was posted a few days ago and learn a few local publicity tips to propel your...
It’s a brand new year and the perfect time to get organized. That’s why my hat is off to Meagan Farrell, owner of Clear the Clutter, a professional organizing services company operating in Snohomish County. She submitted her 150-word story about the...
A couple weeks ago, the Wall Street Journal did a story about pay-for-placement PR services, and the readers went wild in their commentary on the topic. If you read today’s WSJ, you can read more about what the readers think about this practice. There are also...
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