I’ve decided to celebrate memorable sound bites I read in the media as a way to draw a distinction between “boilerplate” comments and “really great” comments. For example, this one — ”Skittles. It’s...
Seattle Chocolate Company Owner and CEO Jean Thompson looks fabulous wrapped in a Seattle Sounders scarf as she shows off her company’s new chocolate bars that highlight a new licencing agreement with the hottest soccer team on Earth in this front page business...
I love ProfNet. The media queries come to my in-box. I reply to those that are a fit for my commentary. And media results flow. This time, my own name and company name got the ink in the Washington Post and well beyond, thanks to a story...
I’d have to say my subscription to Gift List Media last year was one of the key contributors to the fabulous national media placements I earned for Seattle Chocolate Company in 2008. And the best of all of them was none other than O The Oprah Magazine for...
If you have a product to share that is perfect for Mother’s Day, why not reach out to bloggers and offer your products as a blog giveaway prize? One way you can do that is by signing up and making your products available for review via BloggerLinkUp, a new and...
If shopping for your Easter chocolate — and Mother’s Day Gifts, too — is high on your priority list, visit the online store for Seattle Chocolate Company. You’ll find adorable, all natural chocolate bunnies to delight the kids and...
Right about now, just about everyone wants more Prosperi-Tea, and I am launching a fun contest for this week to bring more of it your way. Here is how it works. Make a post to this blog between now and March 20, 2009 about why your business needs to invite more...
It’s definitely good news when one of Seattle’s most beloved and well-read lifestyle magazines celebrates the top sweets worthy of their affection on the cover. The even better news is that Seattle Chocolate Company earned first runner up honors in...
Not everyone learns best by reading, so today I am offering a quick YouTube video to make it easy for you to learn essential do-it-yourself publicity tips and tools to help you earn a media placement a widely circulated magazine such as O The Oprah magazine. This...
If you have been pondering making your pitch to become a new columnist/blogger for Examiner.com, check out this article I stumbled upon that offers one reporter’s view of the opportunity. Be sure to read the reader comments in response to this post to...
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