JV Partners — “If it's not a fit, you must not commit” and other truisms from the collaboration trenches
None of us succeeds alone. Chances are, you've lent or received support or elected to collaborate in some way with experts who serve your market. I'd venture to say that you've learned your share of lessons along the way. Having participated in scores and scores of collaborations and joint venture partnerships over the years with excellent [...]
Before and After Media One Sheet Transformation for Certified Image Master and Style Expert Marion Gellatly
Last week, I had the opportunity to meet and work with Certified Image Master and Style Expert Marion Gellatly during a semi-private media one sheet makeover session. Marion's aim is to book herself on the right podcasts to benefit from her message and also to drive leads, in-bound client inquiries, spin off speaking gigs, and [...]
What I've learned about running my online business over the last 30 days as a snowbird …
Since 1988, I've endured the chill of rain, wind, and snow as a resident of the Pacific Northwest. Having grown up in sunny Southern California, it was an adjustment to say the least. Last fall, the boiler went out in our home during a cold snap. Weeks passed before a technician could come to the [...]
Musical Theater Artist Z Hansen Performs a Parody of “Popular” to Create Excitement for Podcast Visibility Live Lab Starting June 6, 2022
If you love musical theater, chances are that you've been missing out on all your favorite live performances since the pandemic hit. That means musical performers are sitting on the sidelines far more than they want to, when they would rather perform than do just about anything else. That's why I asked my very talented [...]
Here is something about new client enrollment that I learned from my dog
Here is something about new client enrollment that I learned from my dog. I am calling this the power of reverse enrollment. Before COVID, I ran a hobby business called the Very Important Pup Hotel. My Cockapoo Champion was my chief compatibility officer. When a new pup wanted to come to stay, the owner and [...]
How to bring more of the right people to your next online challenge
Aside from delivering brilliant content with authenticity and spirit that can transform lives and businesses, among the most important levers to pull to ensure the success of your next online challenge is to do everything within your power to bring more of the right people to participate. How do you do that? Since the next [...]
How to repurpose and leverage your podcast guest spots to accelerate new business and spin off gigs without going down a rabbit hole of tech drama or frustration
It's one thing to guest on a hot podcast and share your brilliance with a much wider audience. It's another to make the most of that guest spot after the fact to ensure that it does the most possible good for your brand, reputation, and business results and also supports the host's goals for the [...]
Reflections on my 60th Birthday
Yesterday was my 60th birthday. Yep. It's true. This gal is 60 years of age. I've been reflecting a bit about this milestone birthday. Looking back on my life, I have so much to be happy and grateful about. I've been married to my best friend Steve for almost 35 years. We raised a son who [...]
Have you seen our new home page? We designed it for YOU!
Today I debut a new HOME PAGE for the website to better serve YOU. The new design is all about solving the challenges that aspiring podcast guests struggle with and offering solutions to meet those needs. You are invited to take a look. Visit https://getknowngetpaid.com right now.. The Story Brand Method by Donald Miller was [...]
