Testimonials from your best clients can make it that much easier for new clients to “get to yes” faster to engage your products or services. A few weeks ago, one of my newest clients — La Panzanella — called me as a result of reading a...
Seth Godin, the father of permission marketing, has long advocated for electronic newsletters. So, too, has Ezine Queen Ali Brown. Everyone says the power is in the list, and there is a great deal of focus on listing building among those who want to turn their...
People connect with me regularly to ask about the DIY publicity products and services I use to help my clients earn publicity. Today, I’ve debuted some new links on the right side of the blog navigation so you can easily investigate...
Earlier this week, one of my Publici-Tea™ guests scheduled to attend this Friday’s SOLD OUT (hurray!) workshop revealed an interest in learning how to get his DVD’s sold at Target. I was happy to refer him to Margie Zable Fisher, who literally...
I first came to know Pam Slim as one of the students enrolled in Suzanne Falter-Barns’ Extraordinary Business Builders Club. She was one of the instructors for the course, and her guidance was meaningful in helping me figure out my “Get seen, heard,...
Since I’ve been selling my line of Authentic Visibility do-it-yourself publicity information products for just about two years, I’ve already created the forms I need to share at speaking engagements and workshops to make it easy for guests to purchase what...
Every quarter, I take a look at my business results to see what I can learn so I can move forward more powerfully in the quarter to come. After taking a look at the data, what I know for sure is that the vast majority of the clients that hire me for public relations...
With so many daily newspapers having trouble keeping their doors open — and today is a somber day for the Seattle Post Intelligencer to be sure — retailers and others have a huge opportunity to develop community and relationship with their most avid fans...
OK. I admit it. I am officially both intoxicated and overwhelmed by all the social media avenues that are debuting and creating such a stir among buzz seeking business owners. Folks everywhere are in a rush to create loyal followers to their Twitter...
If so — and every one of them spends a modest amount with you this year, and the year after that, and the year after that — you could have a very solid business. So say experts like Seth Godin and many others. Are you a fan of a particular...
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