Every year, Olympic Hot Tub Company invites the children of its customers to draw original art to serve as the company’s annual holiday card and offers the winner a $100 prize and a box of custom cards to share with family and friends. This year, the company...
Have you heard that song on the radio about the Christmas shoes? A little boy is in line to buy a pair of shoes for his mom, who might be on her way to heaven tonight. He doesn’t have enough money to pay, so the fellow beside him in line steps forward to help...
I often say that one good thing leads to another, and here is another example of that. About three years ago, I wrote an article for a local trade journal called Marketing. The title was, “Winners Get More Than Trophies,” and it went into detail about the...
I got a lovely email from Kathy Hope, president of Hope Fitness Center, today. She attended a meeting of eWomenNetwork during which Executive Managing Director Zita Gustin and I talked about the power of reaching out one-to-one via networking and one-to-many via...
What a treat to chat with Michelle Tennant, one of the co-founders of Wasabi Publicity, about common media relations mis-steps and other nitty gritty tactics and details to support the quest for free publicity. She and I connected on Halloween night and talked about a...
Carol K. Nelson is the president and CEO of Cascade Bank, and she is among the 25 most powerful women in banking according to US Banker magazine. Mark Benedum is CEO of Highline Medical Center, which recently earned a Premier Quality Award for its hip and knee...
I subscribe to Joan Stewart’s Publicity Hound ezine, and I recommend that you do, too. Joan always has great tips and resources to share to empower your quest for free publicity. While visiting her blog this week, I found a post about a new feature called Doing...
Check out this powerful DIY publicity success story shared by one of the guests who attended my presentation last week at the Columbia Tower Club: “On October 10th I listened to Nancy Juetten’s talk on do-it-yourself publicity. She related the story of how...
I received a fabulous telephone message last Friday night. Shauna Brennan, the founder of My Day Office, called to thank me again for providing media savvy tips that are supporting the launch of her new business. As a result of following those tips, Shauna created a...
I met Doug Converse at the Mental Journey to Millions Reunion event on September 8, 2007. He shared his commitment to help build a hospital in Haiti to honor the life of his best friend, Dr. Rich Tucker, who died tragically before he could complete his missionary work...
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